THE BEATS OF BEAUTY
at Jakarta x Beauty
The approach starts by focusing on understanding our consumers and their behaviors when it comes to Maybelline and those who come to Jakarta X Beauty
Starting from the Pre-Event phase, to the Event day,
we evoke audiences interest by spreading awareness on engaging activities, exclusive deals, and of course, brand experience with experts and KOLs.
As the no. 1 Brand in the World,
Maybelline brought the dynamic, bold, and vibrant experience of New York, the city where it comes from,
to the biggest beauty event, Jakarta X Beauty.
In 2023, Maybelline New York was looking to tap into the biggest beauty event that was held annually, Jakarta X Beauty (JXB).
With New York as its heartbeat, Maybelline embraces music, so we brought The Beats of Beauty–a concept representing the vibrant and energetic experience in our booth and event. Seamlessly blending the worlds of music and beauty together, we brought an immersive experience where visitors can indulge in their love for both music and makeup.
CLIENT
Maybelline New York
AGENCY
IRIS Indonesia
DELIVERABLES
Event Booth & Activation
A Whole Experience
Not only audiences can experience shopping journey here, but they can also engage in activity such as Photo Booth, Music Experience as well as our Rewards Vending Machine.
Through a seamless consumer journey linking offline and online, we aim to convince shoppers that Sambal ABC is the best choice for any types of meal/dishes as it elevates the taste due to its superior ingredients.
From this journey – from the starting thought, to shopping experience, even to the tasting, we hope that it will bring us to an end result that is our consumer's loyalty.
Audiences who come can purchase products from our wide range of product display, covering lips, eyes, and face Maybelline makeup products.
